Cookies can be categorised based on their origin, being either first-party or third-party, determined by where they are created and from which server they are delivered to the user's browser.
First-party cookies are stored directly by the website (or domain) you visit. They enable website owners to collect data for analytical purposes, remember user preferences, and provide additional functionalities that enhance the browsing experience. These cookies are limited to tracking user activities within the original website where the cookie was set and cannot track users across different websites. Examples of first-party cookies include user login details, items in an online shopping cart, and website settings such as language preferences.
Third-party cookies are stored on a server/domain that is different from the one you are currently visiting. These cookies are used to track users across multiple websites and deliver a more personalised experience. For instance, a third-party cookie might be employed for features like analytics.
Cookies can also be categorised based on their purpose. Some cookies are essential for the basic functionality of a website, while others enable additional features and functionalities to enhance the user experience.
Essential cookies are crucial for websites to offer basic functionalities or access specific features. Notably, essential cookies do not necessitate user consent. Many cookie regulations, including the EU General Data Protection Regulation (GDPR), exempt essential cookies from requiring user consent before carrying out their functions.
Performance cookies track website performance and user interactions without gathering identifiable information. Instead, they anonymously collect data to enhance the website's functionality. These cookies can, for example, monitor page visits and analyse user engagement duration to optimise performance. While performance cookies are typically considered first-party cookies, they can also be categorized as third-party cookies.
Functional cookies primarily serve to optimise website performance, ensuring that certain functions are available. While not essential for website operation, they enable the retention of user preferences and settings. However, user consent is required for this functionality to be activated.
Targeting cookies play a crucial role in enticing customers with personalised advertisements and enable advertisers to gauge the effectiveness of their campaigns. These cookies may also be shared with other advertisers to monitor and measure ad performance. Additionally, targeting cookies aid in the creation of user profiles, allowing websites to deliver tailored advertisements based on individual preferences and interests. Typically, targeting cookies are categorised as third-party cookies, as they track users across various websites. This enables websites to target users with advertising banners even after they have navigated away from the original site, extending their reach across the online landscape.
If you have any questions or comments about our Cookie Policy, you can contact us at any time via email at molly.positivepathways@gmail.com.
Date: March 2024
The In Conversation Series is a family-led initiative developed by Positive Pathways in collaboration with members of the Inclusive Living Network.
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